Putting the Message First
A good story is arresting. A great story is powerful. It endures through time, crosses cultures and transcends social classes. Since the beginning of humanity, stories have been exchanged like a social currency. It’s what we enjoy sharing with each other when we gather - we enlighten our friends with what makes us laugh and cry by telling stories. Stories tell us what’s worth living for. They tell us what’s worth giving our life for. They tell us how to cope with life and make it more livable.
If corporate advertisers can leverage the power of film to sway hearts and minds, certainly a non-profit can use it to make a difference, to bring change and hope. There are stories that need to be taken seriously. In a non-profit production company, filmmakers have the freedom to go big and take the risks necessary to impact the audience. Donors can rally behind the meaning of the film putting the message first.
When a film is for-profit, investors get a say in how the film is produced. A lot of cash goes into making the film, requiring the film to regenerate that money plus more so the investors can make a profit. This means that production companies often do everything in their power to create films they think the audience will want, but not necessarily need. People tend to gravitate towards stories that are familiar and avoid themes that challenge their comfort zones. Entertainment is prioritized over creating the most impactful story. Shallow and superficial movies may make the audience feel good temporarily, but they are unlikely to leave a lasting, positive impact.
A great film makes the audience stop and think; re-evaluating their lives and the lives around them. It’s personal, raw, and deeply emotional. Storytellers have existed in society throughout history for a reason, to share truths about life and humanity. The power of films can be wielded to empower audiences. Films have the power to change lives. At Lava Lamp Films, we want to make stories that provide helpful insights which can set people free from the isolation that cripples them. Lava Lamp Films can do that best as a non-profit organization. We have the opportunity to give our talents and abilities to serve others. With a passion and a mission, our team is always looking further and reaching higher to make a difference.
Written by Sarah Bubke